Record the stages separately
Researched businesses, first messages, replies, conversations, proposals and payments are different events. Do not count one as another.
Use a real denominator
If you do not know how many suitable buyers saw the offer, you do not know its conversion rate. Mark missing data as unknown.
Listen before changing price
No replies may reflect fit, delivery or messaging. Conversations without a sale may reveal another issue. Ask what the evidence supports.
Include delivery effort
Track actual hours, corrections, fees and direct costs. Sales volume alone does not tell you whether the service is workable.
Choose one next action
Continue, revise or stop based on what you observed. A small test can be inconclusive. Change one variable and set a review date.
Put it to work
More business intelligenceWrite one change you will make, the reason and the evidence you will review next.